Google Maps, Yahoo Local, Yelp, City Search and a host of other resources are offering small business new opportunities to market on the Web to local customers. A new trend in business sometimes called ROBO (research online and buy offline) is changing the nature of shopping and marketing in these competive times. The book explains how small business can utilize these services (often for free) to showcase their products and services and succeed in a tough marketplace. The author is a consultant who helps small business utilize online marketing in their communities to reach new customers and build their business. This guide highlights the most effective techniques and strategies.

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